Monday, February 22, 2010

News Links of the Week

Feeling the effects of an oversupply of wine in the Valley, Napa Vinters are diving into social media and exploring direct to consumer models.

The USDA reveals new, tightened pasture standards for organic dairy production. The new rules require grazing season to be at least 120 days per year, and animals must obtain a minimum of thirty percent dry matter intake from grazing pasture. Read more about the new standards here and here.

Campbell's Soup is making the most drastic changes to its iconic label in decades. Read about its new label and neuromarketing approach.

What has French fromagers declaring a National Cheese Day? It's not what you might think. According to The Economist, French tastes are slowly turning away from traditional French soft cheeses and traditionalist claim industrialization is to blame.

A public health war is being waged against soda. The US consumes nearly 50 gallons of soda per person per year, public health officials are deeming it the new tobacco and pushing for taxes, warning labels, and a public health marketing campaign.

On his 81st birthday, Bob Moore, founder of Oregon-based artisan grain and flour company Bob's Red Mill decided this was a year for giving back. On Thursday, 209 of the company's employees learned they would each be receiving a share of the company, valued at $80 million. Listen to the story.

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